Telekom Flagship Store, Cologne
After undergoing extensive renovations, the Telekom Flagship Store in Cologne presents itself with 'Magenta goes Loft' in a new setting, offering a stimulating and differentiated brand experience on 350 square meters. The dark environment on the ground floor gets a vibrant and dramatic effect through the strong graphic emphasis of the existing architecture.
YEAR
2021
The greenest Telekom shop in Germany. The entire concept is designed to conserve the environment and resources, with a special focus on sustainable materials. In addition, real plants are used to improve the indoor climate.
CUSTOMER
Telekom Deutschland
The Magenta Loft expands the strong brand appearance on the ground floor to the friendly and casual atmosphere of consultation on the first floor.
The shop serves as a point of brand experience: customers can touch, try, and experience the brand in one place, where it celebrates the Cologne lifestyle and takes good care of customers.
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© effektivgrün 29.11.2021
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