Telekom Fachmarkt Popup
Flexible retail concept with award-winning design
CUSTOMER
Deutsche Telekom
YEAR
2026
The Telekom Fachmarkt Popup is an innovative shop system that combines maximum flexibility with a premium brand experience. Developed together with Deutsche Telekom's retail partners, the concept allows a fully fledged Telekom sales area to be integrated easily into a wide range of specialist stores and retail environments.
Personal consultation, clearly structured product worlds and a smart plug-in system create a modern customer experience while ensuring efficient implementation on site. The concept can be tailored to individual requirements and is ready for use in no time: power and Wi-Fi are all it takes to run the space.
For Markstahler+Barth, the focus was on developing a shop system that meets the highest standards of functionality, flexibility and brand staging. The result is a forward-looking retail solution that showcases Deutsche Telekom's commitment to quality while setting new standards for use in specialist retail.
Our services: development and realisation of the shop system, production of the fixtures and implementation of a flexible space concept for rotating use in different retail environments.
Award: German Design Award Winner 2027 in the category Retail Architecture.
